Lectra launches Apogy, agentic AI for fashion product development

Lectra announced Apogy, a cloud product-development platform for fashion that embeds agentic artificial intelligence to help teams move from ideas and sketches to manufacturable prototypes. The Euronext-listed company says agents assist decision-making and automate low-value tasks while centralizing product data for brands, partners, and suppliers — with early customers including O’Neills and Oniverse group brands.

SOFTWARE desk priority — same-day company primary launching an industry agentic-AI SaaS from a Euronext-listed fashion CAD vendor, putting agents on the path from sketch to factory-ready prototype rather than another chatbot.

Apogy, as Lectra tells it, is built around agentic AI: software agents that can take multi-step actions, not only answer one question. The company says those agents assist decision-making, automate low-value tasks, and support the development cycle from an initial idea to an industrialization-ready prototype. Teams can generate and explore concepts from prompts, sketches, or images, and collaborate in real time in a shared environment with full change traceability.

The same wire says the platform centralizes product-development data for teams, partners, and suppliers in one secure, shared, continuously updated source. It supports digital prototyping, 3D simulations, and photorealistic renderings, and is compatible with standard market formats.

Delivery, still company: Apogy is sold as SaaS — software rented in the cloud rather than installed once on a studio PC — and Lectra says it will keep expanding the AI features over time. None was printed.

Early customers named on the release — company-attributed quotes, not an independent audit: O’Neills, an Irish sportswear brand, via David Towell, Senior Manager, on moving all teams onto a single solution. Oniverse, the group behind Calzedonia, Intimissimi, and Tezenis, via Riccardo Romani, Operations Director, on using Apogy to attract and keep modelling talent. Their quotes are color only and stay in Sources.

How long it took, still company: Lectra says Apogy is the result of three years of development and in-depth dialogue with several dozen customers.

Named voice on the release: Maximilien Abadie, Deputy CEO of Lectra. His quotes are color only and stay in Sources. Lectra’s “first and only” / “first solution” lines stay company marketing — not a desk ranking.

About-box context, optional and company-attributed: Lectra is listed on Euronext. It reported €507 million in revenues in 2025, including €89 million in SaaS revenues. CAD here means computer-aided design — the pattern-making software fashion teams already use. The same about box names earlier Lectra tools — Modaris, ModarisPGS, and Gerber AccuMark — as prior CAD benchmarks.

Plain English for the rest of the card: agentic AI = software agents that can take multi-step actions, not just chat. CAD = computer-aided design tools fashion teams already use for patterns. SaaS = software rented in the cloud. product development here = turning a design into something factories can make. industrialization-ready prototype = a sample far enough along that a factory can plan how to make it.