ChatGPT adds virtual try-on for clothes and accessories in shopping results
OpenAI’s ChatGPT shopping experience now lets users virtually try on eligible clothing and accessories from a Try On button in product listings, generate previews with ChatGPT Images from a selfie, and save products to Favorites folders in ChatGPT Library — available on mobile and web.
ChatGPT is moving from a list of product links to a picture of the garment on you. That preview is useful for browsing, and it is a bad substitute for a fitting room: OpenAI’s own help page says the image may not match the product or your appearance, and it does not guarantee fit or size.
On Thursday, 1 October 2026, OpenAI’s help page for shopping with ChatGPT documents a Try on button on product listings. The page says a “Try on” button will appear on listings for clothes and accessories, so a person can see how an item could look on them. The preview is made with ChatGPT Images. That is OpenAI’s image tool, the system that draws the picture. TechCrunch reports the same day’s global launch of that try-on and of a way to save products. Sarah Perez’s story is stamped 12:21 p.m. Pacific on October 1, 2026. The help page is OpenAI’s account of how the feature works. The launch report is TechCrunch’s.
How a try-on starts, as the help page states it. Select Try on, take or upload a selfie, then look at the generated image. A selfie, here, is a photo of your own face. The help page also says a person can upload a picture of clothing or an accessory in a conversation and ask ChatGPT to show how it could look on them. TechCrunch describes the same button in shopping results, and it adds two details in its own words. It says the photo can be a selfie or a full-body photo. It says a person can upload an image of an item, such as a screenshot of a web page, and ask ChatGPT to try that item on. A full-body photo and a web screenshot are TechCrunch’s wording. The help page’s steps are the button, a selfie, and a picture of the item in a conversation.
The limit OpenAI prints on the help page. A try-on image may not represent the product, or the person’s appearance, exactly. It does not guarantee fit or size. Fit is whether the garment matches the body. Size is the measurement a merchant uses, such as a 4 or a medium. The page tells shoppers to check the merchant’s measurements, the product details, and the return policy before they buy. Those lines are the help page’s. They are a warning, not a fitting-room promise. The pages do not print a score for how often the preview matches a real garment, and they do not print a count of merchants whose listings show the button.
The photo is kept for the next time. The help page says the reference photo is saved for later try-ons. A reference photo is the picture of you that ChatGPT reuses. A person can change it or delete it under Settings, then Personalization, then Reference photos. Those lines are the help page’s.
Favorites, on the same help page. A person can save any product to Favorites, or make folders, inside ChatGPT Library. Library is the place in ChatGPT where saved work sits. The help page says this is available in ChatGPT on a phone and on the web. TechCrunch says Favorites keeps products you find so you can come back, and that those items are saved alongside the try-on images. Alongside the try-on images is TechCrunch’s line. The help page’s line is Favorites and folders in Library, on mobile and on the web.
What TechCrunch says is drawing the pictures. TechCrunch reports that the new shopping features use ChatGPT Images 2.5. Images 2.5 is the version name it prints. It says OpenAI claims that version makes more natural light and richer texture, follows an editing instruction more reliably, and shortens the wait before the picture appears. Those quality lines are OpenAI’s claims, as TechCrunch reports them. The help page says the preview is made with ChatGPT Images. It is TechCrunch, not those help-page lines, that names version 2.5. The pages do not print a measured wait time.
Two other ways to shop, as TechCrunch describes them, beside the button. A person can describe a style and ask ChatGPT to find the pieces that complete the look. A person can upload photos of a celebrity’s outfit and ask it to find those items for sale. Those examples are TechCrunch’s. The same story notes that Google launched a virtual try-on of its own last year, and that an earlier ChatGPT idea, instant checkout inside the chat, did not perform well. Instant checkout means paying without leaving the conversation. TechCrunch does not say that checkout is the point of Thursday’s update. Thursday’s update, in its account, is the try-on and Favorites.
The picture is OpenAI’s product screen, the frame TechCrunch credits to OpenAI. Three phones sit on a red-orange field. The left phone is a listing for a Denim Pleated Skirt from a brand labeled Curbloom. Size 4 is selected among 0, 2, 4, 6, and 8. The price on the card is $60.00. The lines under the brand read “In stock online” and “Free delivery · 14-day return.” A status line reads “Generating try-on.” Buttons at the bottom read Try on and Follow up. The middle phone is a camera. The line on it reads “Take a clear photo of your face. Avoid hats, sunglasses, or headphones.” The right phone shows the skirt on a person standing on outdoor steps, with a lace top. The brand, the price, the sizes, and the delivery line are labels on that screen. The help page does not say Curbloom stands for a count of stores, and it does not say $60 is a fee OpenAI charges. Follow up is a label on the screen. The pages do not say what that button does. The screen does not print a calendar date.
In plain terms, OpenAI’s help page now documents a Try on button on clothing and accessory listings in ChatGPT shopping. A selfie, run through ChatGPT Images, makes a preview, and a person can also ask from a picture of the item. The same page says that preview may not match the product or how you look, and it does not guarantee fit or size. Saved products go to Favorites and folders in Library, on a phone and on the web. TechCrunch reports the launch as global and names Images 2.5. The pages do not print an accuracy score, and they do not print a merchant count.