Creatify Labs launches Boreal-H3, a MiniMax H3 video model post-trained for ads

Creatify Labs said Friday it launched Boreal-H3, a video model built by post-training MiniMax H3 for advertising work — keeping product and creator identity intact across a clip — available now in its Model Playground and API.

Ad teams do not need another pretty demo reel — they need the label to stay readable and the creator to stay the same person. Creatify's bet with Boreal-H3 is post-training a frontier video model on those exact failure modes, then selling the result at a few cents a second.

On Friday, 2 October 2026, Creatify Labs launched Boreal-H3, an AI video model for ads. The PRWeb page is titled “Creatify Labs launches Boreal-H3, a MiniMax H3 video model post-trained for advertising.” The source line is Creatify AI. The page stamps Oct. 2, 2026, 10:00 ET, which is 10:00 a.m. Eastern. The dateline is Mountain View, California. Creatify built the model by post-training MiniMax H3, in partnership with MiniMax. Post-training means extra training on a model that already exists, aimed at one job. Here the job is advertising. MiniMax H3 is the base. Boreal-H3 is Creatify’s post-training of that base, done with MiniMax. Those lines are the release’s.

What Creatify says the extra training was for. Keep the product from the reference image intact. Deliver natural creator performances. Carry out the brief as written. A reference image is a picture the model is told to follow, such as a product photo or a portrait. A brief is the written instruction for the ad. The line under the headline says Boreal-H3 scores a third higher than its MiniMax H3 base on Creatify’s Ads Quality Index, and costs $0.04 per second, about one-twelfth the price of Seedance 2.5. Those lines are Creatify’s.

How the index works, as the release explains it. The Ads Quality Index measures how often a model produces a clip that works as an ad. A clip passes only when three scores each hit 6 out of 10 or higher: prompt following, which is whether the clip did what the text asked; reference consistency, which is whether it stayed faithful to the pictures it was given; and visual realism, which is whether it looks like a real clip. Each model’s pass rate is then indexed against MiniMax H3, which is set at 100. Boreal-H3 scored 133.3. That is about one-third more passing clips than the base, on this index. In the company’s comparison it sits ahead of Omni 1.1 Flash at 122.2, Seedance 2.5 at 118.1, and Wan 3.0 Prime at 111.1. The release calls 133.3 the highest score among the frontier video models it compared. Frontier, in that sentence, means the newest video models in Creatify’s set. These scores are Creatify’s. The page does not print a ranking from an outside lab.

A stricter check on the same release. On reference fidelity, scored at 7 out of 10 rather than 6, Boreal-H3 reached 85.3 percent. MiniMax H3 was 82.4 percent. Wan 3.0 Prime was 79.4 percent. Seedance 2.5 was 71.9 percent. Omni 1.1 Flash was 70.6 percent. Reference fidelity, here, is how closely the clip stays with the pictures it was given. Creatify says its automated judges were checked against human preferences, and its human studies used anonymized, randomized outputs. Anonymized means the people scoring the clips were not shown which model made each one. Those lines are Creatify’s. The page does not print how many people took part.

What the price is. At $0.04 per second at 768p, Creatify says Boreal-H3 costs about 12 times less than Seedance 2.5, which the release puts at roughly $0.47 per second. 768p is a mid-size picture, 768 pixels on the shorter side. The same price card lists $0.12 per second at 1088p and $0.26 per second at 2K. 2K is a sharper picture, on the order of 2,000 pixels across. The price is the same for text-to-video, image-to-video, and reference-to-video. At 768p, the release says $0.04 is half of MiniMax H3’s $0.08 per second list price. Those prices are Creatify’s.

What changed against the MiniMax H3 base, still Creatify. Subject consistency rose from 83.3 percent to 94.4 percent. Subject consistency means the product and the creator stay recognizably the same object and the same person across the clip. On a set of difficult production briefs, brief completion rose from 27.8 percent to 50.0 percent. Visible defects fell from 1.11 to 0.33 per clip. The release calls that drop a 70 percent reduction. 0.33 per clip is about one visible defect in every three clips, down from a little more than one defect in a typical clip. Those figures are Creatify’s.

Where this model sits in the family. Boreal-H3 is the second model in the Boreal family. The original Boreal, the release says, came out earlier this month and was built for realtime generation at one cent per second. Realtime, in that sentence, means a clip finishes in about as long as the clip itself lasts. Boreal-H3 is aimed at the details an advertiser checks first: whether the label is readable, whether the packaging keeps its shape, and whether the creator stays the same person from the first frame to the last. Those lines are the release’s.

How a team directs a shot. Keyframe control, used for image-to-video, keeps the subject and the visual style of an opening frame. An optional ending frame sets where the shot lands. A keyframe is a still that pins the start, or the end. Multi-reference control, used for reference-to-video, combines up to 9 images, 3 videos, and 3 audio clips into one shot. Text-to-video is also supported: type a description, get a clip. The release says the model follows camera direction, with natural transitions between scenes. Those lines are Creatify’s.

How fast it runs, as the same wire has it. Generation runs at about 1.1 seconds per video-second at 768p. A video-second is one second of finished video. A 10-second clip takes about 11 seconds and costs about $0.40. In the same comparison, Seedance 2.5 ran at 46.5 seconds per video-second and about $0.47 per second. The release says that makes Boreal-H3 roughly 42 times faster and 12 times cheaper. MiniMax H3 ran at 32.3 seconds per video-second. On a 15-second product demo, the release says Boreal-H3 rendered in 84 seconds, against 411 seconds for Seedance 2.5. Those times and prices are Creatify’s measurements.

The performance side of a creator-style ad, still the company’s account. Creatify says Boreal-H3 handles complex dialogue and conversations with more than one on-screen person, with a focus on clear speech, natural pacing, and a creator who can handle the product while speaking. Product demonstrations get the same attention. The examples on the release are cause and effect: a vacuum that leaves a clean path, or a pour that behaves like liquid. Those lines are Creatify’s. The page does not print a measured score for speech clarity.

The write-up Creatify published with the launch. The technical report is titled “Introducing Boreal-H3: The Next Frontier in Video Is Post-Training.” The company says it built a closed-loop system that improves the model across data, training, and the way a clip is generated. A closed loop means each result is scored, and that score feeds the next round. Each generated ad is evaluated on five dimensions: brief execution, product integrity, creator identity, realism, and motion and continuity. When the feedback is unreliable, the team revises the scorer, or the reward, before it changes the generator. The release says measurement quality comes ahead of training volume. Creatify also notes that this evaluation measures ad quality before a campaign goes live, and that real campaign testing still has to determine which ads convert. Convert means a viewer buys, clicks, or signs up. Those lines are Creatify’s.

Where a person can use it. Boreal-H3 is available now in Creatify’s Model Playground and through the Creatify API. The three modes are text-to-video, image-to-video, and reference-to-video. The model page at labs.creatify.ai lists the same per-second prices: $0.04 at 768p, $0.12 at 1088p, and $0.26 at 2K, on all three modes. The page also says that at 768p the price is half the MiniMax H3 list price. Those lines are on the product page and on the wire.

Who the about box says the lab is. Creatify Labs is the research lab building lifelike AI video models, including the Boreal family and the avatar model Aurora. An avatar, here, is the on-screen person a model generates. The box says the work centers on post-training video foundation models into generators built for advertising, and serving them as fast, low-cost APIs. A foundation model is a large model trained broadly, before the extra training for ads. The media contact is Yinan Na, Creatify AI, 1 (650) 319-6694, hello@creatify.ai. The source line is Creatify AI. The page does not print a funding round, and it does not print a customer list.

The picture is a frame from the Boreal-H3 product page. The left side is a dark navy panel with the Creatify Labs wordmark, the word Labs in pink. The lines read Introducing Boreal-H3, then “A video model post-trained for ads,” then “MiniMax H3 base · Creatify post-training.” Four figures sit under that: 133.3 on the Ads Quality Index, $0.04 per second at 768p, 94.4 percent subject consistency, and “9 images · 3 videos · 3 audio.” The right side is a sample labeled MADE WITH BOREAL-H3. A hand holds a white bottle with a blue label in a bright kitchen. A badge reads 133.3, Ads Quality Index, versus 100 for MiniMax H3. The frame does not print a calendar date. It is a product-page graphic with a generated sample.

In plain terms, Creatify Labs said on Friday, from Mountain View, that Boreal-H3 is a video model for ads made by post-training MiniMax H3 with MiniMax. On Creatify’s Ads Quality Index it scores 133.3, against 100 for that base, ahead of Omni 1.1 Flash, Seedance 2.5, and Wan 3.0 Prime in the company’s comparison. At 768p the price is $0.04 a second, which Creatify says is about 12 times less than Seedance 2.5. The company says the product and the creator stay more consistent, hard briefs get finished more often, and visible defects drop. A team can pin a start frame and an end frame, or combine up to 9 images, 3 videos, and 3 audio clips. It is in the Model Playground and the API now. Creatify says a real campaign still has to show which of those ads convert.