Lectra launches Apogy, agentic AI for fashion product development

Lectra announced Apogy, a cloud product-development platform for fashion that embeds agentic artificial intelligence to help teams move from ideas and sketches to manufacturable prototypes. The Euronext-listed company says agents assist decision-making and automate low-value tasks while centralizing product data for brands, partners, and suppliers — with early customers including O’Neills and Oniverse group brands.

SOFTWARE desk priority — same-day company primary launching an industry agentic-AI SaaS from a Euronext-listed fashion CAD vendor, putting agents on the path from sketch to factory-ready prototype rather than another chatbot.

Apogy, as Lectra tells it, is built around agentic AI: software agents that can take multi-step actions, not only answer one question. The company says those agents assist decision-making, automate low-value tasks, and support the development cycle from an initial idea to an industrialization-ready prototype. Teams can generate and explore concepts from prompts, sketches, or images, and collaborate in real time in a shared environment with full change traceability. File that agent picture as Lectra’s. This desk did not run Apogy or watch a collection cycle.

The same wire says the platform centralizes product-development data for teams, partners, and suppliers in one secure, shared, continuously updated source. It supports digital prototyping, 3D simulations, and photorealistic renderings, and is compatible with standard market formats. File that data-and-prototype list as Lectra’s. This desk did not open a 3D file or certify a rendering.

Delivery, still company: Apogy is sold as SaaS — software rented in the cloud rather than installed once on a studio PC — and Lectra says it will keep expanding the AI features over time. File the SaaS delivery and that expand-over-time line as Lectra’s. This desk is not inventing a price, a seat count, or a model vendor. None was printed.

Early customers named on the release — company-attributed quotes, not an independent audit: O’Neills, an Irish sportswear brand, via David Towell, Senior Manager, on moving all teams onto a single solution. Oniverse, the group behind Calzedonia, Intimissimi, and Tezenis, via Riccardo Romani, Operations Director, on using Apogy to attract and keep modelling talent. File those names, titles, and brands as Lectra’s. Their quotes are color only and stay in Sources. This desk did not interview the customers or time a sample run.

How long it took, still company: Lectra says Apogy is the result of three years of development and in-depth dialogue with several dozen customers. File that three-year / several-dozen line as Lectra’s. This desk did not count the customer conversations.

Named voice on the release: Maximilien Abadie, Deputy CEO of Lectra. File the name and title as his, via Lectra. His quotes are color only and stay in Sources. Lectra’s “first and only” / “first solution” lines stay company marketing — not a desk ranking.

About-box context, optional and company-attributed: Lectra is listed on Euronext. It reported €507 million in revenues in 2025, including €89 million in SaaS revenues. CAD here means computer-aided design — the pattern-making software fashion teams already use. The same about box names earlier Lectra tools — Modaris, ModarisPGS, and Gerber AccuMark — as prior CAD benchmarks. File the listing, the 2025 revenue figures, and those product names as Lectra’s. This desk did not audit a financial statement.

Plain English for the rest of the card: agentic AI = software agents that can take multi-step actions, not just chat. CAD = computer-aided design tools fashion teams already use for patterns. SaaS = software rented in the cloud. product development here = turning a design into something factories can make. industrialization-ready prototype = a sample far enough along that a factory can plan how to make it.

PRIMARY here: Lectra’s 15 Sep 2026 PR Newswire company release — Tier A PRIMARY company source, the original record. The company site is product-home context, not a second originating newsroom. The Apogy launch, the cloud product-development job between design and production, the agentic-AI / prompt-sketch-image / real-time collaboration / change-traceability picture, the centralized product data for teams / partners / suppliers, the digital prototyping / 3D / photorealistic-rendering / standard-format list, the SaaS delivery and expand-over-time line, the O’Neills and Oniverse early-customer names, the three-year / several-dozen development line, the Abadie title, the Euronext listing, and the €507 million / €89 million SaaS 2025 about-box figures are company-attributed. Customer quotes and “first and only” language stay company-attributed. NOT claimed: pricing, ARR, a named model vendor, independently verified time-savings percentages, that this desk tested Apogy, a stock tip, or investment advice. Distinct from the already-filed creatify-boreal-launch, salesforce-koa-nemotron, wso2-agent-manager-ga, gemini-3-8-live, levio-cohere-sovereign-ai, and gensyn-open-1b-auditable.