Meta launches Muse, a personal AI agent, in the US

Meta introduced Muse, a personal AI agent on iOS, Android, and muse.ai — plus WhatsApp chat, with AI glasses later — that the company says runs in a Muse Secure VM with a separate Sentinel.

Meta put a consumer agent that can send mail and book travel on the record, with a named isolated computer and a second agent that must approve anything that hits the internet. Sentinel, the ad-system wall, and the later encrypted machine stay Meta’s claims; the $20 and $100 prices are the reporters’.

Meta published “Introducing Muse: The World’s First Personal AI Agent Built for Everyone” on about.fb.com. That is the filing event. Meta says Muse is a personal agent that “doesn’t just answer questions, it actually does the work,” powered by Muse Spark.

Meta says people talk to Muse in the Muse app or in WhatsApp. It can send email, book travel, open a browser, fill forms, and negotiate. For longer jobs it keeps working after the app is closed and comes back when something changes or it needs approval — Meta names sending an email or making a purchase. Checkout uses Link by Stripe; Shop Pay and 1Password are “coming soon.” Those workflows are Meta’s product claims.

Meta says Muse runs on Muse Secure VM, a dedicated virtual machine — an isolated software computer — that holds the agent and the person’s data. A separate Sentinel agent on the same machine, kept apart at the system level, must approve anything that reaches the internet. Meta says Muse has no visibility into passwords or payment methods; people pick which apps connect and how much access each gets; conversations and VM data are not shared with Meta’s ad systems; people can opt out of training use and tell Muse to “forget” specifics. Later this year Meta says it will ship Muse Confidential VM, encrypted with a key only the person holds, “so not even Meta can access it.” Those are Meta’s security claims, not a third-party audit.

Rollout on the same page: United States only, on iOS, Android, and muse.ai, “coming soon” to AI glasses. Meta says it is free “for most of what people need,” with subscription plans “for people who want to do more.” The newsroom post does not list prices. TechCrunch and CNBC, same day, report two paid tiers — Power at $20 a month and Maximum at $100 a month — and TechCrunch says a payment card is required to start. Treat the dollar figures as those reporters’ accounts of Meta’s launch briefing.