OpenAI lets businesses claim their ChatGPT profiles and launch their own agents

OpenAI said on Nov. 10, 2026, that it is launching Businesses in ChatGPT in beta, letting companies claim and verify their business through a new Business Hub, keep prices and availability current, see aggregated data on how ChatGPT users engage with them, and, for eligible U.S. ecommerce and online-service businesses, launch a Business Agent that chats with customers.

For two years brands have paid consultants to guess how they show up in ChatGPT. OpenAI just opened the official front desk: claim your listing, fix your prices, see your mention count — very Google Business Profile. The interesting part is the agent: the same chatbot that answers for your brand can also be bought as an ad slot. OpenAI says money doesn't move the recommendations; the whole product depends on people believing that.

OpenAI said it is launching Businesses in ChatGPT in beta. A beta is a version real people can use while the company is still changing it. OpenAI says 1.2 billion people use ChatGPT each week. The announcement is dated Nov. 10, 2026. Those lines are OpenAI's.

The front door is Business Hub. Any eligible business located where ChatGPT is available can claim its business. Once it is verified, it can update key details and add self-service product feeds with pricing and availability. A product feed is a list of what the shop sells, with the price and whether the item is in stock. Verified businesses get a blue check. The check is The Next Web's description of the badge. OpenAI Enterprise customers and advertisers can set the listing up through their OpenAI representative. The claim, the feeds, and the representative path are OpenAI's.

Shopify merchants can connect a store from Business Hub or from the Shopify admin. Eligible Shopify products are already in ChatGPT through Shopify Catalog, the product list Shopify already shares into ChatGPT. Those lines are OpenAI's.

What a business can see is aggregated. The counts are mentions, website clicks, and discovery topics. Discovery topics are the common themes in conversations where that business's site is cited. OpenAI says it does not share users' conversations, or the chats people have with a Business Agent, with the business. The insights appear only above privacy thresholds, OpenAI's line for holding a number back until the group behind it is large enough. Those lines are OpenAI's.

Eligible businesses in U.S. ecommerce and online services can build, test, and launch one Business Agent. An agent, here, is software that can hold a conversation, not a static page. When a business shows up in an answer, a person can open its profile and start a chat with that agent. The chat is labeled. It sits apart from the person's ChatGPT conversation, and it is distinct from the answers ChatGPT gives on its own. Those lines are OpenAI's.

A business can sponsor that agent and use it as the place a ChatGPT ad sends someone. Sponsored placements are labeled. The Next Web says this builds on Sponsored Agents, which OpenAI began testing in September. OpenAI says paying does not change how often ChatGPT recommends a business. Digiday reported that line, and The Next Web carried it.

The Next Web also reported the rules on the agent. It has to say it is AI. It has to keep prices accurate. It has to avoid pressure tactics. A purchase, and any sharing of personal data, needs the person's explicit approval. For now, a buyer is sent to the brand's own website to finish. Those lines are The Next Web's.

OpenAI says it plans to expand to more markets and more kinds of businesses over time. The Nov. 10 posts do not give a price for Business Hub, a price for the ads, a list of launch partners, or a count of businesses that have signed up.

The picture is OpenAI's mock-up of a verified business profile in ChatGPT for a toy shop, with a Start chat button for its Business Agent beside a ChatGPT answer. The credit is OpenAI, as carried by The Next Web.

In plain terms, a company can claim the profile ChatGPT shows for it, correct the prices, and see a count of mentions. U.S. shops that qualify can also put a labeled agent on that profile, and pay so an ad click lands in the same chat. OpenAI says the money does not buy a higher spot in the recommendations.