Salesforce unveils AIforce so CRM context works inside Claude, Slack, and Coworker

Salesforce said AIforce is a live interface layer that brings Salesforce’s data, workflows, business logic, permissions, security, and governance into AI surfaces. It launches with Claudeforce (Salesforce in Claude, beta), Slackforce, and Agentforce Coworker (company).

SOFTWARE desk — same-day company primary that the CRM system of record is being pushed into the AI chat surfaces people already live in, with permissions and governance claimed to travel with the data.

Pitch, as Salesforce tells it: people do not have to open the Salesforce app and click through its screens to use that context. Salesforce comes to them — in Claude, Slack, Lightning, or other surfaces. Employees who have never opened a dashboard can ask questions, update records, and trigger workflows grounded in Salesforce data and business logic. Agents, the company says, can read across many records, pull in connected systems, and take action with that same governed view.

Stack, still company framing: AIforce sits with Data 360 (unified context), Customer 360 (application and semantic intelligence), and Agentforce (digital workforce) in what Salesforce calls the Agentic Enterprise architecture.

Launch surfaces named on the same page (company): Claudeforce, Slackforce, and Agentforce Coworker, with more to come.

Claudeforce / Salesforce in Claude, company: a prebuilt MCP server inside Claude. MCP means Model Context Protocol — a standard way an AI tool calls an outside system without a one-off custom hookup. Salesforce in Claude includes 37 prebuilt sales skills, from prospecting to pipeline hygiene. For builders, the Salesforce Development plug-in for Claude Code brings more than 40 skills plus Salesforce’s broader skills library on GitHub. Salesforce says it has been piloted by Deloitte, GitLab, and Legora, and is now available to customers in beta. Beta means limited or preview access — not a claim that every Salesforce customer has a finished, generally available product. Analytics with Tableau and more skills for service, marketing, commerce, and industries are “in the near future” — company roadmap, not general availability today.

Slackforce, still company: Slackforce Surfaces for live shared interfaces a team can filter, explore, comment on, and act on together; Slackbot as a personal assistant that can use Salesforce context; Slack CRM, so people can create or update Salesforce records from Slack; and Slack Code for multiplayer agent coding inside Slack.

Agentforce Coworker, company: an AI teammate inside Lightning — Salesforce’s main app interface. It uses existing permissions and business rules, calls specialized Agentforce agents a customer has already built, and can be turned on with a button. Salesforce’s claim: 100,000 users activated Coworker within its first 35 days. The 35-day activation figure means Coworker was already in customers’ hands before today’s AIforce umbrella unveil; this filing does not treat Coworker as a brand-new ship dated only 15 Sep.

Named voices on the company page: Marc Benioff, chair and CEO of Salesforce; Elia Wallen, founder and CEO of Engine; and Brandon Bernard, senior vice president / sales technology strategist at Fulton Bank. Bernard’s company-attributed anecdote: Fulton Bank went from zero to more than 20 use cases in production in weeks, supporting about 3,000 users. Their quotes are color only beyond that attributed anecdote and stay in Sources.

Pricing and packaging, company: subject to change. Availability may vary by region and is governed by customer agreements. The newsroom page does not print a list price.

Plain English for the rest of the card: CRM = customer relationship management, the sales and service system of record. MCP = Model Context Protocol, a way for AI tools to call outside systems. beta = limited or preview access, not general availability. GA = generally available, shipping widely. Lightning = Salesforce’s main app interface. Agentforce = Salesforce’s AI-agent product line. Zero Data Retention, as Salesforce uses it = business data answers the question at hand and is not kept by the model provider.