Salesforce launches Koa, a CRM reasoning model built on NVIDIA Nemotron

Salesforce and NVIDIA announced Koa, Salesforce’s first CRM reasoning model for Agentforce, built on NVIDIA Nemotron. Salesforce says it post-trained NVIDIA Nemotron 3 Super on proprietary synthetic enterprise scenarios — not customer data — so agents can reason through multistep CRM work inside Salesforce’s trust boundary. Pilot customers named include 1-800Accountant, Baxter Credit Union, Engine, Formula 1, UChicago Medicine, and Xero; general availability is expected in winter 2026 in U.S. regions.

Same-day company primary that a major enterprise platform is shipping its own CRM reasoning model on NVIDIA open weights — specialized for sales and service workflows, hosted inside Salesforce’s trust boundary, with named pilots — instead of only routing hard tasks out to frontier labs.

Salesforce and NVIDIA announced Koa on 15 Sep 2026 in a Salesforce news story titled “Announcing Koa: Salesforce’s First CRM Reasoning Model, Built on NVIDIA Nemotron.” Koa is Salesforce’s first CRM reasoning model for Agentforce, built on NVIDIA Nemotron. CRM means customer relationship management software — the sales and support systems companies use to track deals and cases. A reasoning model here is AI that can work through a multistep job, not just one-shot answers. Agentforce is Salesforce’s platform for building AI agents. That company page, dated September 15, 2026 and datelined San Francisco, is the filing event. These are company claims.

How it was built, as Salesforce tells it: the company post-trained NVIDIA Nemotron 3 Super on a proprietary synthetic dataset modeled on enterprise knowledge from nearly three decades of CRM deployments. Post-trained means they started from NVIDIA’s published model and taught it extra CRM skills. Synthetic here means made-up training scenes, not live customer records. How the training stack is wired stays in Sources.

Training data, still the company’s — a critical line: no customer data was used. The training corpus was built entirely from synthetic scenarios that simulate agent work across the customer lifecycle — generating leads, qualifying opportunities, and resolving service cases. Salesforce says those scenes cover more than 14 industries, including manufacturing, financial services, healthcare, and travel, and that they draw on “27 years of Salesforce CRM intelligence.” File “no customer data,” the 14-plus industries, and the 27-year line as Salesforce’s.

Control, company: Salesforce controls the model weights and runs post-training and inference inside its own trust boundary — its controlled systems — so customer data does not cross that line during inference. Open-weight / Nemotron, as used here, means NVIDIA published the starting model weights so a partner can customize them.

Benchmark claim, company — do not independently verify: on Salesforce’s CRM benchmark, including tasks such as updating an opportunity, routing a case, or scheduling a follow-up, Koa “matches or exceeds leading model performance on CRM actions with three times fewer errors.”

Pilots named on the same page: 1-800Accountant, Baxter Credit Union (BCU), Engine, Formula 1, UChicago Medicine, and Xero. Salesforce also says Koa is already in use inside the company, including a Slack agent that helps employees find information and complete everyday tasks.

Named voices on the company page: Marc Benioff, Salesforce chair and CEO; and Jensen Huang, NVIDIA founder and CEO. Benioff, quoted: “The most valuable thing Salesforce has built isn’t our platform — it’s the accumulated knowledge of how enterprise business actually works. With Koa, the knowledge is put inside the model itself.” And: “That’s a different kind of intelligence, and it runs entirely inside your trust boundary.” Huang, quoted: “NVIDIA Nemotron open models give Salesforce the foundation to turn decades of enterprise expertise into specialized AI with Koa, creating a CRM model that can reason and securely take action.” They are not an independent product review. Customer quotes stay in Sources.

Missionforce, still company: Salesforce and NVIDIA are bringing Nemotron-based models and accelerated computing into Missionforce for government and regulated organizations — private clouds, air-gapped networks, and other secure environments that do not touch public infrastructure. An air gap means the system is kept off the public internet. Missionforce Operations, a product that digitizes government back-office work such as procurement, supplier management, and logistics, is generally available now in U.S. Regions. Post-trained NVIDIA models for that product are available to select customers in October 2026. This filing is not a federal procurement award.

Availability, company forecast: Koa is available to select pilot customers now in Agentforce; general availability is expected in winter 2026 in U.S. Regions. Koa is not a global GA product today.

Plain English for the rest of the card: CRM = sales and support software companies use to track customers. Reasoning model = AI that can work through several steps, not just one answer. Agentforce = Salesforce’s AI-agent platform. Open-weight / Nemotron = NVIDIA’s published model weights that partners can customize. Trust boundary = customer data and inference stay inside Salesforce’s controlled systems.